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Procter & Gamble hits targets despite share losses

from Advertising Age

Consumers are largely going along with Procter & Gamble Co.'s price increases, even if competitors aren't all doing so yet, Chairman and CEO Bob McDonald said after release of fiscal first-quarter earnings results. The company’s market share was "about flat" globally last quarter, which McDonald said he was happy with considering the results came amid price hikes mostly led by P&G and lagged by competitors. more


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