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Penney bets on finer offerings for holiday season

from The Baltimore Sun

J.C. Penney Co. Inc. is adding more expensive items to its holiday selection this year, betting its efforts to become a more fashionable retailer will bring in shoppers willing to spend more. For instance, the retailer will offer its most expensive handbag yet under its exclusive Liz Claiborne brand and offer fancier watches made of rose gold. Other new additions include national toy brands such as Mattel Inc.'s Barbie dolls for the first time in 20 years. more

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