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Toys R Us debuts holiday ads, big book in the mail

from MarketingDaily via MediaPost

Call it a throwback kind of Christmas: Toys R Us has kicked off its holiday ad campaign with two commercials from the 1980s, which it says leverages nostalgia for both the brand and Geoffrey, its spokes-giraffe. The Wayne, N.J.-based chain, which also just mailed its holiday catalog, says it is also running spots that feature exclusive toys. more


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