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Circulation gains prove value of Sunday product

A new NAA report and news release reveal how the value of the Sunday newspaper continues to grow as readers seek more in-depth features, watchdog journalism and the purchasing power of coupons in an uncertain economy. Nearly 105 million people across the United States read the newspaper on a typical Sunday, and newspapers are working hard to boost that figure even higher. The latest numbers confirm that clear success stories are emerging in terms of Sunday circulation and readership growth. The report, "Circulation Gains Prove Value of Sunday Product," showcases some of those stories. more

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