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Amazon 'primes' pump for loyalty

from The Wall Street Journal

As Amazon.com Inc. battles traditional retailers such as Wal-Mart Stores Inc. and digital rivals like Apple Inc.'s iTunes store, the company is raising its bet on its Amazon Prime customer-loyalty program. Prime is so crucial to the Seattle-based company that it is willing to lose hundreds of millions of dollars a year on the program, by some analysts' estimates. more


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