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Wal-Mart brings bricks and mortar to battle with Amazon

from Advertising Age

Wal-Mart competes with almost everyone in retail, but increasingly suppliers see the giant focused on a new and, to some, surprising rival: Amazon. Wal-Mart, struggling to eke out even single-digit same-store sales in the U.S., could use a bigger dose of what gave Amazon 44 percent top-line growth last quarter. But Wal-Mart is also playing defense against Amazon's increasingly aggressive moves into packaged goods. And e-commerce supports broader strategies for the Bentonville behemoth as it looks to boost its presence in urban markets, take another stab at reaching upscale consumers and build more small stores. more


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