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Sleeping giant at Wal-Mart wakes — its vast workforce

from Advertising Age

With some 1.4 million employees on its U.S. payroll, Wal-Mart's world is about as large as the state of Maine. That's massive by any standard, but when you consider how social media amplifies that number, it's not simply a huge group but an influential one. No small wonder, then, that the earth's largest employer is taking greater measures to motivate and mobilize its people — and opening up more opportunities for consumer brands to also reach them along the way. more

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