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Big brother is watching you shop

from Bloomberg Businessweek

On the Web, every click and jiggle of the mouse helps e-tailers customize sites and maximize the likelihood of a purchase. Brick-and-mortar stores have long wanted to track consumers in a similar fashion, but following atoms is a lot harder than following bits. For the most part, they've been forced to rely on consumer surveys, says Herb Sorensen, an adviser at market research firm TNS Retail & Shopper in London. more


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