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Is There a Public Health Role for Fitness Professionals?

from IDEA Fitness Journal

Imagine the following scenarios:
  • Friends of an overweight, inactive 35-year-old encourage him to join a team physical activity and weight loss challenge sponsored by their employer. He loses 12 pounds and joins a fitness club, with costs subsidized by his employer.
  • A husband and wife, senior retirees, attend a community-sponsored fair and learn about an exercise program at a nearby church. Two weeks later they sign up for the class, which is led by a certified group fitness instructor.
  • A preschooler discovers the joy of physical activity at her childcare center. The center recently upgraded its physical activity curriculum using a guide developed by a statewide consortium. When she goes to elementary school next year, she and her classmates could become future fitness buffs because the school has revamped its physical education (PE) curriculum to emphasize lifelong fitness.
These are just three ways that public health initiatives are responding to America’s rising tide of obesity, diabetes and other chronic conditions. Fitness industry leaders have long supported public health efforts, but something new is happening on gym floors across the country: personal trainers, group instructors and other fitness pros are becoming ever more involved in public health programs. more


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