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If you love [your org's name], prove it!

from Tagoras

One of the proven marketing techniques so many organizations do not take full advantage of is social proof in the form of testimonials from customers and members. This is particularly surprising in the case of membership organizations, where a sense of affiliation and loyalty are absolutely essential for generating sales of educational products and service. There are many ways to go about getting testimonials without a great deal of effort. It just requires a little planning and a few simple — and often free — tools. more

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