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DIY apps save small businesses time, money

from Bloomberg Businessweek

Small business owners eager to create mobile apps — whether to market services to customers or improve internal productivity — are finding a growing array of alternatives to hiring professional programmers. Mobile apps can help small business owners save about 5.6 hours a week, according to a report published by the Small Business and Entrepreneurship Council in June. The study estimated that small business owners are annually saving 373.8 million hours of their own time and 725.3 million employee hours by using mobile apps. The employee hours alone translate to about $17.6 billion a year, according to study co-author and SBE Council Chief Economist Raymond Keating. more

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