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Associations can no longer ignore Google+

from Avectra

Google's recent changes to its search algorithm just threw a wrench into your online strategy. Even the White House took notice. Search users who are logged into Google, that is, anyone who uses a Google app like Gmail or Google+, now have the option to search for "personal results." Search engine optimization will remain critical, but it may no longer be enough. If people select personal results as a habit, or if Google makes that the default, your website and blog pages may lose their place in search rankings to Google+ results. more


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