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Farmshop: Not your average grocery store

from Women's Wear Daily

Farmshop isn't your average grocery store. Housed in the Brentwood Country Mart, a quaint shopping enclave in Santa Monica, Calif., that serves as a regular hangout for celebrities such as Reese Witherspoon and Jennifer Garner, the airy store never carries any toothpaste or toilet paper. Instead, Chef Jeff Cerciello built Farmshop as a 1,750-square-foot showcase for California's food culture. Every item is selected with a curator's eye, a story behind it and a strong relationship with the farmers and artisans. more


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