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Shopper satisfaction with supermarkets increases

from Gourmet Retailer

Customer satisfaction at the national level inched up 0.1 percent to 75.8 on a scale of 0 to 100 for the fourth quarter of 2011. That's according to a report from the American Customer Satisfaction Index, which shows the Q4 gain brings the yearly change for 2011 up to 0.7 percent, a mild improvement that is in sync with a very slowly recovering U.S. economy. more


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