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IT risks irrelevance in digital marketing revolution

from InformationWeek

The true test of friendship is whom you turn to in time of need. Chief marketing officers are in dire need because they're swamped with data and struggling to make sense of it all. But they're not turning to chief information officers for help. This disconnect between CMOs and CIOs risks impeding the hard work companies are doing to improve their digital marketing. And for IT departments, it risks pushing them to irrelevancy in digital marketing, one of the most important and fastest-growing forces in business today. more

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