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Macy's gets a 'Face(book)' lift

from MediaPost

Unveiling a new Facebook look as one of the first retail brands to switch to the new Facebook Page format, Macy's says it is rethinking and expanding several digital and mobile initiatives. It's all part of the larger plan: further wooing the 25-to-54-year-old women who form its core customer base, as well as snaring some of those free-spending Gen Y fashionistas. more


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