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Amazon expands tablets' addressable market

from Forbes

Apple's anticipated iPad update comes as the tablet market is white hot. In a new report published for Forrester clients, the U.S. consumer tablet forecast has been revised upward: It's now expected that 112.5 million U.S. adults will own a tablet in 2016, which will equal 34.3 percent of U.S. adults. In Europe, the numbers are similarly impressive, with an expected 105.7 million tablet users, or 30.4 percent of consumers 16 and older, in the EU-7 by 2016. more


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