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Retail USA in 4 years

from MediaPost

According to a new Whitepaper from Nielsen, What's In Store, In-Store For U.S. Retail In 2016, traditional mass merchants and supermarkets have yielded share to value channels (club, dollar, and supercenter) and drug stores, prompting a series of changes, including format blurring, new marketing outreach techniques and shopper entertainment. The report adds that retailers will be challenged as never before to differentiate from an ever-expanding competitive set that brings novel ideas and fresh perspective to the marketplace. more

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