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Social sharing helps consumers find products

from Internet Retailer

Avid online shoppers are turning to Facebook to learn about products that they might buy, according to a new report from social commerce vendor Sociable Labs. The report, which examined the habits of consumers who log in to Facebook at least once a month and who buy online at least quarterly, found that 62 percent of those shoppers read product-related comments posted by their friends on the social network. more

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