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Clinique UK bets on augmented reality to drive sales

from Mobile Commerce Daily

Personal care brand Clinique UK recently placed mobile calls to action to bring its static print ads to life and encouraged users to either shop via their handsets or visit the nearest store. The print ads ran for the month of March in Britain and encouraged users to use their mobile devices to interact with content. Clinique UK worked with augmented reality application Blippar on this project. more

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