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Why consumer confidence deserves much less attention

from Retail Customer Experience

To say things have changed since 1967 is an understatement. Much of the technology we take for granted today was merely science fiction then. National economies, once bounded and distinct from one another are now inextricably connected and mutually reliant causing economic reverberations to travel at light speed from one continent to another. Companies performed with the long-term in mind and employment within them could be life-long. The world was a very different place. All this begs the question, why are we still relying on the anachronistic Consumer Confidence Index, developed 45 years ago, as our primary gauge of consumer sentiment and predictor of consumptive behavior? more

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