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3 reasons your analytics are useless

from iMedia Connection

Don't sweat over data quality; all that matters are the trends. Although true to a certain extent — web analytics should never be mistaken for an accounting tool — you should not gloss over data quality. The integrity of your data is paramount to good web analytics. If your data is inaccurate, then you're effectively trending bad data — and that means you are making important decisions based on erroneous data. more

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