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5 steps to creating more effective content

from CMS Wire

"Content is king." It's an oft-repeated expression in marketing departments. The recent explosion of content-based marketing campaigns and the constant pressure to create more content only serve to confirm the notion. But in all the hype surrounding the content itself, don't forget that a related trend — inbound marketing — is on the rise, and with it, the balance of power in B2B marketing departments has shifted yet again. more


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