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Social customer service: Best practices

from ClickZ

In today's competitive landscape, customer service is more important then ever. Conversations now echo across sites such as Facebook, Twitter, LinkedIn, and other social media neighborhoods. It's leveled the playing field, enabling businesses of all sizes to interact directly with customers like never before. And because the voice of the consumer has never been more powerful or influential than in today's marketing paradigm, it has the potential to spread virally in an instant. Do companies understand this? It appears they do not. more


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