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In Silicon Valley, designers emerge as rock stars

from Reuters

Inspired by the legacy of Steve Jobs and lured by the promise of the current tech boom, young designers are flocking to Silicon Valley, where they're shaking up a scene long dominated by engineers and programmers. The new breed of "user experience" designers — part sketch artist, part programmer, with a dash of behavioral scientist thrown in — are some of the most sought-after employees in technology. more


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