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Most shoppers make impulse buys

from Progressive Grocer

Consumers continue to go shopping armed with a list, but new research finds that doesn't stop them from straying. Nine out of 10 shoppers still purchase items not on their lists, according to The Checkout, on ongoing shopper behavior study by The Integer Group and M/A/R/C Research. Of those who admitted to shopping off list, 66 percent cited a sale or promotion, 30 percent cited they found a coupon and 23 percent said they wanted to pamper themselves. more


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