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How human and open is your association?

from Avectra

For many associations, social media is not that easy. It challenges their status quo, creates discomfort, reveals some less-than-flattering organizational truths and raises lots of questions. Social media is growing so fast because it taps into what makes us human — the ability to express ourselves, share, connect and collaborate. However, social media is on a collision course with organizations that remain stuck in the machine age and resist becoming more human. more


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