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SGMA Identifies Today's American Sports Fan

Sports in America are often as much about the fans in the stands as they are the players on the field, court, gridiron, pitch or diamond. Those fans watching games and sporting events at home on TV, listening to the radio and tuning in online are also part of the American sports experience. The results of a recent study — Sports Fandom in America — by SGMA Research/Sports Marketing Surveys of 21 major sports leagues (amateur and professional) revealed various levels of popularity of each sport. more


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