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The optimal website user experience

from State of Search

Mihaly Csikszentmihalyi is best-known as the architect of the notion of "flow," as well as being one of the leading researchers on "positive psychology." His theory is that people are at their happiest when they are in "flow" mode. In other words the condition where motivation, attention and the current situation meet resulting in a kind of productive harmony or feedback. The challenging part for marketers though is to create the right conditions for individuals to achieve this state. more

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