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Men are out-shopping women online

from CNBC

It might be time for the consumer lexicon to change. Retailers usually refer to shoppers as "she," but turns out, men are out-shopping women online. According to digital performance company iProspect, there are 19 million affluent men online, and the vast majority of them are shopping. Nearly half of these wealthy men spend more than $4,000 a year online. more


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