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Smaller retailers tap into the power of digital displays

from Entrepreneur

Digital signs are becoming pervasive, whether to entertain bored shoppers at supermarket checkouts or demonstrate the latest gadgets in home-furnishing stores. Although shoppers most often see digital signage at big-box retailers like Wal-Mart and Best Buy, the technology is becoming more affordable for smaller businesses. The following are four ways small-business owners are using digital signs. more


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