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Harris survey ranks Kohl's, Target and Walgreens
highest in their categories


from Chain Store Age

Kohl's, Nordstrom and Target ranked first in their categories in a new survey by Harris Interactive The 2012 Harris Poll EquiTrend study surveyed Americans about brands across several retail segments, revealing which brands prompted them to open their hearts — and consequently — their pocketbooks. While all brands in the department store category dropped in 2012, Kohl's came out on top as the Department Store Brand of the Year. Kohl's edged out J.C. Penney in 2009 and has maintained its lead in the rankings ever since. Kohl's shows the highest overall brand equity score, carried by a strong performance in purchase consideration. more


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