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Start your content strategy with an audit

from Econsultancy

As a discipline, content strategy isn't suited to rigidly standardized processes. Different businesses have radically different needs around content planning, creation, and governance. This means that a successful content strategy will always be customized, using the best tools for the job at hand. This lack of a standard methodology can make beginning a content strategy a daunting proposition. Fortunately, there's one step that almost all content strategists agree should come first: a content audit. more

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