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Web experience: Beautiful does not always mean usable

from CMS Wire

It's good to make your website or application as beautiful as possible, but not at the expense of usefulness. In May, YouTube published results of a study where they had created four versions of an online clothing shop varying in beauty (high vs. low) and usability (high vs. low). Participants had to find and buy a number of items in one of those shops. To understand how the factors of beauty and usability influence final users happiness, it measured how much they liked the shop before and after interaction. more


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