From Name:
From Email:
To Name:
To Email:

Optional Message:

Understanding retail's 3rd shelf

from Retail Customer Experience

There have always been two "shelves" in retail. The first can be found in the retail store and is where the product is most often evaluated and ultimately purchased. The second shelf is in the consumer's home and is where trial usage takes place and with any luck, loyalty and advocacy built. For the last several centuries, marketers have spent all of their time, money and energy understanding how consumers behave in front of these two shelves. However, there is now a third shelf that marketers need to get their heads around quickly. more

Powered by MultiBriefs
7701 Las Colinas Blvd., Ste. 800, Irving, TX 75063