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High income or low, consumers still concerned about price

from Retailing Today

A new report from Acosta Sales and Marketing reveals that consumers at all income levels consider price before making a purchase, showing that economic concerns affect everyone. The survey found that despite divergent shopping behaviors, shoppers with annual incomes of less than $45,000, as well as shoppers with annual incomes higher than $100,000, are making purchasing decisions based on similar factors, including price. more

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