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Webinars focus on the single-copy value equation, verified circulation

In a July 12 webinar, NAA's Single-Copy Committee presents the latest industry initiatives and approaches in adapting to changes in the single-copy marketplace. Topics of discussion include the increased focus on revenue, new account initiatives, effective retail partnerships and life after the coupon craze. An Aug. 2 webinar addresses the value of verified circulation and how to leverage ABC reporting to convey the added reach in local markets. Register now for both webinars, which are free for NAA members. more

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