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Study: Young shoppers want integration of online, store experience

from Retail Customer Experience

Millennials rely on brick-and-mortar stores and technology equally to access information or to gain insights about a product they plan to purchase, according to a study from Today Info Retail, an Atlanta-based strategy and design agency focused on the control and simplification of buying experiences. The study found that the 18- to-35-year-olds were twice as likely to use technology to learn about products as their older counterparts. more

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