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The business case for a content-first approach

from Business 2 Community

When it comes to saving money, a content-first approach — one that puts content strategy first, content creation second, and everything else, including design and development, in line after those — is an easy sell. Think first about the alternate approach: A design-first methodology leads to website templates that may or may not work with real information and real user needs. A content-first methodology addresses business and user goals first, creating clarity, consistency, professionalism, and efficiency. more

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