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Plan to Observe Childhood Obesity Awareness Month (September)

September 2012 is National Childhood Obesity Awareness Month. Dedicating at least one month per year to the issue will help maximize the impact of programs, activities, messaging and campaigns – all aligned to help eradicate childhood obesity.

How can you and your organization help? A new Childhood Obesity Awareness Month website launched last week. A downloadable toolkit and other information about COAM month is available on the site. Check it out at www.COAM-month.org.

One in three American children is already overweight or obese. These children are at greater risk of cardiovascular disease, bone and joint problems, sleep apnea, psychological problems, bullying and more. This is a troubling public health issue, compounding as overweight and obesity continue into adulthood.

The financial implications of childhood obesity are sobering, at $14 billion per year in direct health care costs alone. Increased awareness and prevention of childhood obesity will save billions of dollars in unnecessary health care costs and promote healthier lifestyles to improve and prolong the lives of the next generation of Americans. more


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