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Survey: Consumers more willing to disclose data to retailers than social networks

from Drug Store News

Consumers are more comfortable sharing data with retailers than they are with social networks, especially if it enhances the shopping experience, according to a recent survey conducted by the E-tailing Group and MyBuys. Examining the evolving relationship between consumers, retailers and social media, the companies surveyed 1,000 consumers online and determined that more than half are "mostly willing" to provide shopping preferences to trusted retailers in exchange for an enhanced shopping experience (55 percent), while 52 percent of consumers responded that they are "much more concerned" or "somewhat more concerned" about sharing the same data on social networks. more

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