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NRF initiative takes on challenges of mobile retailing

from Retailing Today

The National Retail Federation, in partnership with its member companies, has launched a new initiative to address the challenges and opportunities of mobile retailing. The Integrated Mobile Initiative is being led by NRF's SVP communities and executive director of Shop.org Vicki Cantrell, with cooperative support and involvement from an external task force of retail companies and solution providers. Additionally, the IMI aims to further strengthen NRF’s message that policies which hinder innovation will inhibit retail companies from catering to consumers all over the world. more


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