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4 rules for creating interactive content for a multi-platform, multi-device world

from Fast Company

The interactive world is constantly changing, and the number of different devices that connect it all is growing every year. The problem that arises is that there are no rules for the game. As big corporations create new products with different systems and technology, it's inevitable that we'll have to come up with creative ways to adapt. Brands now have more control over how users access and interact with their content. Most brands focus on desktop experiences only and leave the other devices aside. Now, more than ever, consumers are interfacing with brands from anywhere and everywhere. more


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