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Why search engine marketing may soon be superfluous

from Retail Digital

Do you still obediently place keyword ads on Google or other search engines in the hope of attracting a lot of new customers? Do your new business opportunities hinge on clicks through to your page? Search engine marketing is a big focus for many companies, but if you read the results of an eye-tracking study from the U.S., you might well start to doubt whether this strategy actually works. more

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