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'Getting' millennials: What they're looking for in a store

from Retail Wire

Many of us look back fondly on the period of our lives when we entered the workforce, started a family and bought our first home. We remember the feelings of accomplishment — and also the struggles. Imagine (asuming you're not a millennial yourself) how tough it is for those coming of age during the Great Recession. It's not a wonder that millennials are, on average, a frugal generation. more


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