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4 ways data mining is going to change associations

from Midcourse Corrections

Data mining is the process of analyzing data from different sources and summarizing it into useful information. It's a process of discovering patterns in large sets of data. It's looking for relationships in facts, numbers and text that have not been found. Associations have yet to scratch the surface in mining the data they already have. In the future, they will also be mining data on the Web about their members. To continue to compete, they must piece together a more holistic view of their customers based on how they engage with the rest of the world and not just with their organization. more

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