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Best practices for association microsites

from SocialFish

Micro websites and sub branding seem to go hand in hand, as does the angst and elation both bring to trade association marketing departments. According to a recent study, nearly one-half of U.S. associations have deployed micro websites to promote sub brands, and many of the association marketing execs mentioned a host of issues with the sites, including a lack of strategic tie back to the master brand. more

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