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Does your association need a chief content officer?

from Avectra

Association websites were originally the place to tell the world what you're all about — where prospects, policy-makers and the press could check you out. Then, association management systems evolved and websites became a bigger part of the membership experience. Now, for many members the website is the association — it's where members find resources, community and connections to other benefits of membership. Hopefully, your website is no longer a billboard left to the IT department to maintain, but instead a key component of your digital and content strategies and aligned with your organization's strategic plan. more

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