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Associations unorthodox: De-emphasize membership

from Principled Innovation

The commitment to growing membership lives within the DNA of all associations. Indeed, the phrase, "membership organization" may well be the most orthodox description of an association's organizational identity. Without question, it is the operative mental model behind the preponderance of association business models, even when member dues are not a major revenue stream. Yet, with sky-high stakeholder expectations for meaningful value, new forms of competition, and unfavorable economic shifts putting pressure on established association lines of business, the traditional membership value proposition faces serious long-term challenges. more

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