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Selecting a nonprofit CRM system? Start with the strategy

from The Connected Cause

These days, we access our databases through a browser, we can send thousands of targeted and personalized emails with a few clicks of a mouse, and we can run sophisticated reports with amazing visualizations without opening Excel. CRM is powerful and feature-rich, allowing even small organizations to do things enterprise organizations struggled with a short time ago. For some nonprofit leaders, this abundance of possibility is a welcome opportunity to push their organizations in new directions. For others, this overwhelming preponderance of possibility is just plain confusing. more

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